ODL Embedded with Innovative Communication and Digital Media to Empower All Levels of Farm Sectors to be Smart Farmers

Authors

  • Kamolrat Intaratat Sukhothai Thammathirat Open University

DOI:

https://doi.org/10.56059/jl4d.v9i1.578

Keywords:

ODL, Innovative Communication & Digital Media, Smart Farmer Thailand

Abstract

This research shows how innovative communication and digital media could help empower any level of farm sector in Thailand and be embedded into ODL to serve their most effective demands.  Qualitative research was used via case-based studies among eight key farm leaders from four success farms with data mapping and an interview form. Content analysis was also used. Tangible results of how ODL embedded with innovative communication and digital media can empower all levels of farm sectors under “SDGs” is described. The main findings are “ODL embedded with Innovative communication and digital media must be: 1) undertaken for the right reasons; 2) sensitive to real demands and problems; 3) fit with the existing context such as existing infrastructure, i.e., farms and ICT; 4) best engaged among all stakeholders with all kinds of participatory processes; and 5) an appropriate design to fit with all farmers’ contexts, i.e., friendly relationships, pedagogical, administrative, and all kinds of participatory channels and opportunities.

Author Biography

Kamolrat Intaratat, Sukhothai Thammathirat Open University

Dr Kamolrat Intaratat is an Associate Professor and Chair of the Online International Master's in Communication Arts for ASEAN (asean-commarts@stou.ac.th) at Sukhothai Thammathirat Open University, Thailand, and is also the Founder and Director of the Research Center of Communication and Development Knowledge Management (www.ccdkm.org). Email: kamolratchim@gmail.com

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Published

2022-03-15

How to Cite

Intaratat, K. (2022). ODL Embedded with Innovative Communication and Digital Media to Empower All Levels of Farm Sectors to be Smart Farmers. Journal of Learning for Development, 9(1), 117–128. https://doi.org/10.56059/jl4d.v9i1.578

Issue

Vol. 9 No. 1 (2022): ISSUE 1

Section

Case Studies

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Received 2021-10-08
Accepted 2022-02-11
Published 2022-03-15